![]() Game makers sometimes partner with equipment makers if a game features things like cars or airplanes, said Nikolai Baryshnikov, head of the gaming department at software company 1C. Kommersant cited UVZ's executives as saying that teaming up with game developers will boost the company's brand and attract a young audience of potential military-industrial complex employees. UVZ and Group did not return repeated calls for comment Monday. The tank maker will oversee the design and provide audio recordings of tank sounds for the game. UVZ's virtual tanks will debut in Group's localized version of the U.S.-made massively multiplayer online, or MMO, game "Armored Warfare," the report said. UVZ, based in the Urals city of Nizhny Tagil, became the byword for blue-collar conservatism in Russia after a company worker pledged on live television in 2011 to lead his colleagues in a crackdown on anti-Kremlin protests spearheaded by young computer-savvy urbanites.īut now the state-run corporation is eyeing the same demographics it previously lambasted: UVZ will promote its brand among young audiences by getting its tanks featured in video games, the RBC.ru news website said. ![]() ![]() ![]() Russia's flagging tank maker UralVagonZavod, or UVZ, is boosting its cyber-image by partnering with online video game makers, Russian media reported Monday. ![]()
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